Let's spread
Motivation
across the
nation

FOR MORE THAN 27 YEARS, LORNA JANE CLARKSON HAS BEEN INSPIRING WOMEN AROUND THE WORLD TO MOVE THEIR BODIES AND LIVE THEIR BEST ACTIVE LIVES.

From the grass roots of her Active Living philosophy, Active Nation Day has grown into a global phenomenon and we want you to be part of it! By getting involved in Active Nation Day you’re making a commitment to living actively and authentically, letting your actions speak louder than words and inspiring others to move towards a fitter future.



Join the movement
#activenationday//#lornajane

Meet the founder
Lorna Jane
Clarkson

Lorna Jane Clarkson is the founder of multi-award-winning activewear label Lorna Jane.

Today, she represents MORE than activewear by inspiring women to live their best life through Active Living and the daily practice of Move Nourish Believe. Lorna’s story began 27 years ago when she single-handedly revolutionised women's fitness clothing and began building the Active Living category.

Frustrated by the dull and uninspiring range of activewear available for women, she took matters into her own hands and started sewing her own outfits while working as a fitness instructor in North Queensland. Her designs quickly gained a following, with the women in her classes placing orders upon orders for her custom-made pieces.

Our vision extends beyond the product. We don’t just sell activewear, we sell an active way of life. Our garments encourage women to achieve their best through Active Living and ultimately reach their full potential.

After quitting her day job as a dental therapist and moving back to Brisbane, Lorna began designing full-time. Demand increased and she launched the label’s first retail store in 1990 in Brisbane’s CBD, with her husband Bill Clarkson by her side.

As word quickly spread about Lorna's feminine and functional designs, her sisterhood grew with new stores opening across Australia and its first store in the United States in 2012.There are now 155 stores worldwide, with the brand inspiring a global online movement embraced by hundreds of thousands of followers.
Lorna Jane’s popular online destination Move Nourish Believe is place to learn, grow and be inspired to live active every day.

Our customers are the culture and essence of our brand and their loyalty has always been incredibly special to me. When people wear Lorna Jane they are telling the world they want to be fitter, healthier and live a more inspirational life.

Meet our leading lady, follow Lorna Jane Clarkson on Instagram